Established: Since 1986
Product Categories: Citrus, Cucumbers, Leafy Greens, Onions & Garlic, Peas & Beans, Peppers, Potatoes & Yams, Root Vegetables, Squash, Stone Fruits, Tomatoes, Tropical & Exotic Fruits
Contact Name: Rusty Tarpley
Contact Email: whatatomato@sbcglobal.net
Phone Number: 415-282-9903
Address: 2055 Jerrold Ave, San Francisco, CA 94124
Operating Hours
M - S: 11pm - 9:30am
Sunday Closed
About Us: What A Tomato, owned by Bobby Pizza, stands out on The SF Market. The interior has bright white walls with colorful graphics of the fruits and vegetables the company knows so well. Bobby, the marketing brains behind the company’s unique look, is known to have a true love for the business and a generous spirit. The business started dealing in tomatoes, and grew to include tomatoes, onions, and variety of standard fruits and vegetables. Employees are known to work at What A Tomato for a long time, including Rusty Tarpley, who has been with the company for 32 years. What A Tomato imports much of their produce from Mexico and sells to independent grocery stores and restaurants around the Bay Area.